An American-made soil enhancing product, Apex-10, produced by JSH international enters Ethiopian market.
Deputy Chief of Mission (DCM) of the U.S. Embassy in Addis Ababa Fiona Evans, and Special Advisor to the Minister of Agriculture of Ethiopia, Mr. Sileshi Getahun, and Mr. Girma Abera from the Agricultural Transformation Agency to launched the product on Wednesday.
Apex-10 is approved for commercial use in Ethiopia and is said will significantly reduces fertilizer consumption and improves water retention, according to the press statement from the U.S. Embassy in Addis Ababa, Ethiopia.
The American company JSH International and Jigra Chemicals of Ethiopia partnered to bring the organic fertilizer booster Apex-10 to the Ethiopian market. The launch follows the signing of an agreement between the two companies in September 2021, allowing the Ethiopian company to have the exclusive right to distribute and sell JSH International’s innovative product, Apex-10, in Ethiopia.
Speaking at the launch event, DCM Evans expressed her optimism that the initiative will bring significant benefits to Ethiopian smallholder farmers, commercial farmers, and the entire nation. She reiterated the U.S. commitment to fostering such linkages, which protect Ethiopian food security.
Apex-10 has been tested and used across Africa and the world and has been proven to reduce the need for fertilizer and water, while improving yields. This is especially important in the face of regional droughts, changing climates, and supply chain disruptions affecting the availability of both food and fertilizer.
JSH international is a U.S. bio-environmental company providing varied formulations of a proprietary all natural liquid that is changing the way the world treats its wastewater, manage grease in the waste stream, and care for its crops, plants & turf.
The company said its products are completely natural and created using an innovative peat-extraction process. “These revolutionary products act as powerful “energy drinks” for microbial populations. The result is an amazing line of innovative natural formulations that deliver increased efficiency and cost-savings across a wide range of applications,” the company says.